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For a tech disruptor in Orthodontia: Create and execute quarterly advanced clinician training, practice marketing, and patient consultation support to increase patient conversions.

Our trade show marketing expertise ensures your shows and conferences build awareness, generate new leads, nurture prospects, and enhance your customer relationships. We manage trade show marketing from conception to execution including pre-show event marketing, show messaging, and onsite facilitation.

Marketing Training

5X

For a market leader in medical aesthetics: created and delivered customer training program to over 400 provider practices to support business growth. Participating provider businesses grew at 5X the rate of non-participants in our customer training.

1,800 + 4

For an innovator in diabetes: created a consumer segmentation model informed by quantitative research; extracted insights to develop clearly defined segments; identified key consumer target for growth.

+20%

For a medical device technology: partnered with internal team to conduct research and analysis for launch, culminating in a marketing plan that has fueled +20% year over year company growth.

Marketing Execution

140% in 2

For a medical device technology: developed and executed digital demand generation campaign that reversed a -2% annual decline and created +140% growth over the next two years.

500+

Serve as agency of record for largest co-op marketing program in health care with over 500 participating practices. Co-op programs allow a company to multiply the impact of their marketing by leveraging the customer marketing resources and increasing persuasiveness of a campaign with local relevance.

Pricing Strategy

For a practice management company: identified and drove ancillary products to increase company’s revenue, provide more value to the customer, and increase retention rates.

Positioning & Messaging

100 For a game-changing cancer diagnostic test: developed a unique approach to evaluate over 100 product claims to identify the relative strength for each message and most motivating proposition for HCPs and consumers.

4 For a digital health startup: completed assessment of company technology and competitors to understand strategic messaging opportunities. Led qualitative interviews with 4 critical audiences - beta users, advisors, potential customers, and consumers - to develop company positioning statement.

20%

For a health care software company: uncovered key customer insight that led to new marketing campaign and drove 20% year-on-year growth.

400+

For a first-aid product: conducted qualitative and quantitative market research with 400+ consumers to identify new target audiences and compelling messaging.

$110 M

For a category-disrupting medical technology company: identified and prioritized biggest business opportunities, resulting in company raising more than $110M from some of the most reputable investors in Silicon Valley.

8 + 49

For a leading hemostatic agent: identified expansion strategy through qualitative and quantitative research evaluating 8 surgical specialties and 49 surgical procedures.