56%of startup companies fail because of marketing reasons
Disconnect
between product
& customer needs
between product
& customer needs
Competitive
strategy
strategy
Pricing or
reimbursement
challenges
reimbursement
challenges
Improper
business model
business model
Failure
to pivot
to pivot
Lacking
customer
focus
customer
focus
Failure to
respond quickly to
market conditions
respond quickly to
market conditions
Incorrect
customer
segmentation
customer
segmentation
Poor
marketing
execution
marketing
execution
Seed Marketing accelerates your idea to exit
What We Do
Market Assessment
We perform a market assessment to maximize the potential of your product. This includes the segmentation, target market, and positioning.
Business Model
Having a good product is not enough. We'll determine how to create and capture value, so you have a business model that works.
Customer Needs and Requirements
We tease out the silent needs of customers and generate the tactile product requirements from the users’ demands.
Product Validation
Eric Ries, pioneer of the lean startup movement once said, "The goal of a startup is to figure out the right thing to build - the thing customers want and will pay for." We validate the product through development to ensure it meets the customer needs.
Branding and Launch Strategies
With over 30 successful launches, we know how to bring a product to market. We'll take the budget you have and make it effective.
Pricing and Reimbursement
Pricing a product has power that is often underappreciated. Research from McKinsey and Company showed that, on average, companies that increase price 1% without losing volume also increase operating profit by 8%. We perform an analysis and competitive assessment of a product to maximize value, regardless of the reimbursement landscape.
Salesforce Effectiveness
Sales representatives have an average of 7 minutes with a doctor. We maximize the effectiveness of the sales representatives to make the most of each communication within the time frame they are given.
Collateral Development
Adults are exposed to an average of 360 ads a day. Less than half are remembered. Even fewer make a sale. We leverage and test key consumer insights to deliver a meaningful message. This includes selling aids, drip campaigns, digital lead generation, website development, and more.
Digital Strategies
Digital advertising has grown 230% in the past five years more than half of online browsing mobile. We are experts in the latest news and information on search engine optimization, search engine marketing, website, social, and continuous testing technologies to drive and maximize measurable results.
Forecasting and Analytics
We establish and analyze the business critical metrics to create and measure a sound campaign for the target market. We are insight-driven, data-informed, and deliver results.
World Class Results
$1.5B
in Revenue Growth
30+
Healthcare Product Launches
63 Years
of Combined Healthcare Experience
17 Awards
Globally for Marketing Campaigns
What Our Customers Think
Seed Marketing came up with a brilliant game plan...they helped us identify and focus on a market opportunity that increases our valuation.
I wasn't sure I needed marketing help. Turns out, hiring Seed Marketing was one of the best decisions I made.
As a startup, Seed Marketing has provided more value than any other partner we have. They do a lot more than what I think of as traditional marketing.